Digital Marketing & Social Media Manager

Ozark, Missouri
The Ozark Mill And Finley Farms
The Ozark Mill and Finley Farms
Depends on Experience  Annual
Full Time


Ozark Mill and Finley Farm Description: Located in the heart of the Ozarks, Ozark Mill & Finley Farm is a historical and cultural destination for a new generation of travelers. Set along the Finley River in Ozark, MO, just a short drive from Springfield. We have taken great care to restore the working grist mill (built 1833) along the riverbank, to continue a long tradition of being the center of the community. The mill creates a unique place that embraces our heritage and supports a modern shift towards a more simple way of living. These inspired spaces offer events and programs that will allow people to experience an Ozark way of life in a whole new way. Inspired by the spirit of the Midwest, we are committed to delivering memorable experiences and genuine hospitality.

Modeled after the family farms that once dotted the Ozark landscape, Finley Farms honors the true spirit of the Ozarks agricultural beginnings—through time honored techniques, education and a sense of pride. Finely Farms is a multi-parcel, small plot, high-yield farm that will include a variety of edibles from vegetables to fruit and herbs to mushrooms. The farm produces seasonal products for the on-site farm market and restaurants. The farm is dedicated to being a resource and an educational amenity for the area. The farm grows produce that is incorporated through a myriad of food, drinks and products throughout the entire property.  

Our business focus is outdoor retail and destination hospitality. We have deep roots and a deep love for the Ozarks which is why we are committed to the conservation and restoration of our land and our landmarks.  

Position Summary: The Digital Marketing & Social Media Manager is creative, forward-thinking and organized professional who will promote the Ozark Mill and Finley Farm brand identity and attract, inform and engage all stakeholders (clients, partners, employees, media, and job seekers) via social channels.

Essential Functions:

  • Build and execute social media strategy though research, benchmarking, messaging, and audience identification
  • Develop editorial content for social media and share on a consistent basis
  • Monitor social media conversations and brand mentions to assess negative, neutral and positive comments
  • Moderate user-generated content and messages appropriately, based on company and community policies
  • Collaborate with other departments to manage company reputation and increase audience reach
  • Keep current with emerging e-marketing technologies, trends and practices and make recommendations to leadership
  • Help maintain a strong online company voice through social media
  • Regularly benchmark against competitors’ and customers’ social media channels and report developments
  • Retain a working knowledge of Google Analytics and social media monitoring tools.
  • Develop and analyze reports to inform communication efforts and evaluate campaign performance
  • Ability to work with different groups throughout the company to develop and coordinate messaging, photography, and videography
  • Work quickly and efficiently while delivering high quality projects and products
  • Contribute ideas and opinions to make the organization more productive, efficient and forward-thinking
  • Perform traditional marketing and advertising tasks
  • Operate and oversee Facebook, Instagram and Pinterest social media accounts
  • At all times, represent Finley Farm in a positive, friendly, professional way
  • Assist with all other duties as assigned

Candidate Profile:

Education, Experience and Personality Characteristics:

  • 4 year degree in a related field; Marketing, Communications, Journalism, English
  • 3+  years’ experience in marketing, public relations, advertising or administrative positions preferred
  • Knowledge of media editing software preferred
  • Hospitality experience preferred
  • Must be willing to work flexible schedule
  • Valid Driver’s License
  • A clear and personable communicator
  • Inquisitive nature, constantly innovating and offering ideas
  • Desire to be continuously learning, and self-starting

Skills and Knowledge:

Organization - The ability to stay organized, prioritize tasks and meet deadlines.

Adaptable to Change -Must be willing to change priorities quickly and accept new direction.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Intermediate Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). The ability to quickly master new software.

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Number Facility - The ability to add, subtract, multiply, or divide quickly and correctly.

Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem.