Marketing Manager

Ridgedale, Mo
Big Cypress
10/06/2021
Big Cedar Lodge
Depends on Experience  Annual

 

Position Summary:

The Big Cypress Lodge Marketing Manager will work closely with the Director of Marketing to drive resort revenue while protecting, promoting, and enhancing the overall brand.

The successful candidate will develop and implement strategic marketing plans for Big Cypress Lodge with attention to detail while driving hospitality revenue strategies.

 

ESSENTIAL FUNCTIONS

  • Under the direction from the Director of Marketing, this position will champion Big Cypress' brand identity and brand standards in relation to marketing and public relations
  • Responsible for managing Big Cypress's established advertising, direct marketing, online/web marketing, promotions and strategic partnerships
  • Help oversee and coordinate specific aspects of Big Cypress' public relations, ensuring that the information and messaging about Big Cypress is in accordance with brand standards and the wishes of ownership
  • Responsible for tracking and analyzing relevant metrics and data and providing regular reports to Department Director and Sr. Leadership
  • Oversee the production of marketing and resort collateral in accordance with brand standards
  • Responsible for all aspects of accurate budget management for advertising and promotions as instructed by the Director of Marketing
  • Be proactive in identifying ways to promote and cross-promote Big Cypress and Bass Pro Shops services and amenities to maximize revenue
  • Provide superior service to our customers (both internal and external) at all times.  Follow Big Cypress's Service Standards at all times
  • Partner with Big Cedar Lodge's Marketing Department to create and deliver successful marketing collateral and campaigns
  • Develop and maintain good working relationships with the Memphis CVB and Chamber of Commerce
  • Bi-monthly travel to Big Cypress Lodge in Memphis
  • Must be solutions-oriented and approach challenges with a problem-solving mindset
  • Other duties as assigned

 

 

 

CANDIDATE PROFILE

Knowledge, Skills, Abilities, Education: 

  • Position based in the Branson/Ridgedale/Springfield area
  • Bachelor's Degree with an emphasis in Marketing is preferred
  • 4+ years leading marketing efforts preferred
  • Working knowledge of Microsoft Office applications
  • Working knowledge of Adobe Creative Cloud applications is beneficial
  • Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.
  • Intermediate Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). The ability to quickly master new software.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Ability to organize and manage multiple priorities
  • Excellent interpersonal and communications skills
  • Analytical skills required
  • Ability to perform as a strong team player at both a local and corporate level