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Public Relations Manager



Location: Ridgedale, MO
Department: Marketing
Posted: 06-02-2017
Location Name: BCL
Wage: Depends on Experience
Position Type: Full Time
Shift: Day

Position Summary:

Serve as Coordinator of Media Communications in the administration and execution of company programs to generate positive media exposure on its various products, services and events under the direction of the Director of Marketing.

Essential Functions:

  • Contact writers and editors to ascertain needs or inform of new offerings or press opportunities.
  • Respond to and assist media with their request for media kits, press releases, video files and electronic images.
  • Analyze value of opportunity and respond appropriately or seek assistance.
  • Maintain a daily routine on Twitter and Linkedin.  Utilize social media opportunities as a way to connect with journalists.  Assist in daily Facebook upkeep, among other social media sources.
  • Assemble materials (or request from appropriate sources, as need requires). 
  • Make follow-up phone calls with magazines, media, etc. to ensure receipt of mailing or fax and determine if further action is required.
  • Determine offerings to showcase for writers events, media kits and trade shows.
  • Write/edit press releases on new offerings and events, and prepare for printing and distribution.
  • Coordinate samples and photography for product shoots for press kits. 
  • Assemble media kits and coordinate bulk mailings.
  • Develop new ways to get releases/information to media in a more timely and efficient manner.
  • Make arrangements with writers’ groups and conferences to attend and plan events for conference participation.
  • Work special events as required and requested by Director(s).
  • Assist hosting of media, VIP individuals and/or groups.
  • Maintain database of media personnel/contacts.  Continue setting up email groups of writers and organize by region and writing specialty.
  • Keep files of clips, tear sheets, etc. received from writers.
  • Monitor and track expenses.
  • Maintain efficient filing system.
  • Be available for events that sometime occur on nights and weekends
  • Obtain bids and price quotes on various projects. 
  • Other related duties as assigned.

Candidate Profile:

Education and Experience

  • 3-5 years public relations experience preferred.
  • 4 Year Degree in related field of  
  • Skilled in Microsoft Office.
  • Prefer knowledge of Photo Shop.

Skills and Knowledge

  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Basic Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training and development, compensation and benefits, labor relations and negotiation, and personnel information systems.
  • Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules that apply to job (e.g., OSHA, EPA, ADA, CFC, NFPA, ASI).
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.
  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Number Facility - The ability to add, subtract, multiply, or divide quickly and correctly.
  • Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem.

Management Competencies

  • Adaptability - Ability to effectively adjust to major changes in work tasks or the work environment.
  • Aligning Performance for Success - Skilled at focusing and guiding others in accomplishing work objectives.
  • Building a Successful Team - Skilled at building a cohesive team and facilitating goal accomplishment.
  • Building Trust - Ability to interact with others in an honest, fair and respectful way; giving others confidence in one's intentions and those of the organization.
  • Communication - Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message.
  • Customer Focus - Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.
  • High Work Standards - Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks.
  • Planning and Organizing - Skilled at establishing courses of action for self and others to ensure work is completed efficiently.
  • Problem Solving / Decision Making - Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions.