Marketing Manager

Memphis, TN
Big Cypress
07-06-2020
Big Cypress
Depends on Experience 

Position Summary:

To drive resort revenue higher than established budget levels and protecting, promoting and enhancing the brand of the resort.

Essential Functions:

  • Under the direction of the Director of Marketing, this position will champion Big Cypress’ brand identity and brand standards in relation to marketing and public relations
  • Responsible for managing Big Cypress’s established advertising, direct marketing, online/web marketing, promotions and strategic partnerships
  • Help oversee and coordinate specific aspects of Big Cypress’ public relations, ensuring that the information and messaging about Big Cypress is in accordance with brand standards and the wishes of ownership
  • Responsible for tracking and analyzing campaign results
  • Oversee the production of marketing and resort collateral in accordance with brand standards
  • Responsible for all aspects of accurate budget management for advertising and promotions as instructed by the Director of Marketing
  • Be proactive in identifying ways to promote and cross-promote Big Cypress and Bass Pro Shops services and amenities to maximize revenue
  • Provide superior service to our customers (both internal and external) at all times.  Follow Big Cypress’s Service Standards at all times
  • Partner with Big Cedar Lodge’s  Marketing Department to create and deliver successful marketing collateral and campaigns
  • Develop and maintain good working relationships with the Memphis CVB and Chamber of Commerce
  • Other duties as assigned

 

Candidate Profile:

 

Education and Experience

  • Bachelor’s Degree with an emphasis in Marketing/Business focus desirable
  • 4+ years leading marketing efforts preferred
  •   Ability to be flexible and kind in high pressured situations
  • Confident in ability to grow social media audiences
  • Ability to organize and manage multiple priorities
  • Successful history of budget management
  • Minimum of 2 years in a supervisory role with experience in coordination and managing staff
  • Excellent interpersonal and communications skills
  • Analytical skills required
  • Ability to perform as a strong team player at both a local and corporate level

Skills and Knowledge

  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Basic Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training and development, compensation and benefits, labor relations and negotiation, and personnel information systems.
  • Law and Government - Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules that apply to job (e.g., OSHA, EPA, ADA, CFC, NFPA, ASI).
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.
  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Number Facility - The ability to add, subtract, multiply, or divide quickly and correctly.
  • Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem.

Management Competencies

  • Adaptability - Ability to effectively adjust to major changes in work tasks or the work environment.
  • Aligning Performance for Success - Skilled at focusing and guiding others in accomplishing work objectives.
  • Building a Successful Team - Skilled at building a cohesive team and facilitating goal accomplishment.
  • Building Trust - Ability to interact with others in an honest, fair and respectful way; giving others confidence in one's intentions and those of the organization.
  • Communication - Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message.
  • Customer Focus - Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.
  • High Work Standards - Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks.
  • Planning and Organizing - Skilled at establishing courses of action for self and others to ensure work is completed efficiently.
  • Problem Solving / Decision Making - Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions.